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HEALTH: American Beauty

There are many things we as Americans value: the right to free speech; cookouts on the Fourth of July; apple pie; big cars; and the freedom to look our absolute best.

According to the American Society for Aesthetic Plastic Surgery (ASAPS), cosmetic surgery procedures increased by almost 9 percent last year, and nearly 9.5 million Americans had some “work done” — both surgical and non-invasive — in 2010. The ASAPS reported, “Americans spent nearly $10.7 billion on cosmetic procedures in 2010. Of that total almost $6.6 billion was spent on surgical procedures; $1.9 billion was spent on injectable procedures; $1.8 billion was spent on skin rejuvenation procedures; and almost $500 million was spent on other nonsurgical procedures including laser hair removal and laser treatment of leg veins.”

Arkansas is blessed to have talented, cutting-edge (no pun indended) cosmetic surgeons to guide you through these changes, whether it’s a dramatic head-to-toe revamp or just a little facial refreshment. So what cosmetic trends are the most popular you ask? Here are the country’s top surgical and non-surgical procedures in 2010 according to American Society for Aesthetic Plastic Surgery …

Under the Knife:

Cosmetic surgical procedures accounted for 17 percent of the total number of procedures performed, representing 61 percent of total expenditures. The top five surgical procedures:

Breast Augmentation (318,123 procedures)
Used to increase the size of small or underdeveloped breasts; increase volume lost due to pregnancy and breastfeeding; reconstruction after mastectomy; or to correct asymmetrical breasts.

Liposuction (289,016 procedures)
Involves removing fat in areas, such as the stomach, buttocks, hips and thighs by using a hollow metal tube attached to a pump that generates a vacuum.

Eyelid Surgery (152,123 procedures)
Can correct conditions, such as: loose skin hanging down from the upper eyelids that can block vision; a puffy appearance to the upper eyelids; excess skin and wrinkles of the lower eyelids; bags and dark circles under the eyes; and lower eyelid droopiness.

Abdominoplasty (144,929 procedures)
Also known as a “tummy tuck,” this procedure can tighten loose abdominal skin and muscles that have been separated and weakened by pregnancy. The procedure can improve the appearance of stretch marks.

Breast Reduction (138,152 procedures)
Can relieve physical symptoms caused by the excessive weight of large breasts and improve the size and shape of breasts.


Minimally-invasive procedures saw a decrease of almost 9 percent; however 8 million non-surgical procedures were performed in 2010, accounting for 83 percent of the total cosmetic procedures performed in the country. The top five minimally-invasive procedures were:

Botulinum Toxin Type A (2,437,165 procedures)
Also known as Botox, this injectable is used to reduce the appearance of lines or age-associated wrinkles by temporarily weakening or paralyzing the muscle causing the wrinkle.

Hyaluronic Acid (1,315,121 procedures)
(HA), is a soft tissue filler that binds water therefore hydrating the skin in the treated region and causing it to act as a cushion.

Laser Hair Removal (936,270 procedures)
Eliminates the growth of hair with low-energy laser beams that pass over the skin and down the hair shaft and are then absorbed by hair follicles which become disabled.

Laser Skin Resurfacing (562,706 procedures)
Wrinkles, blotchiness, age spots and scars can be erased from the face through Laser skin resurfacing. Laser resurfacing requires anesthesia.

Chemical Peel (493,896 procedures)
Uses formulas of chemicals to reduce signs of aging on your face either in its entirety or on trouble spots. The chemicals range in strength.

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