The Face of Arkansas Tourism
Molly Rawn, Executive Director
Experience Fayetteville is the convention and visitors bureau for the city of Fayetteville. It is responsible for marketing the city to visitors and achieving a positive economic impact through tourism. It is the first point of contact for convention and meeting planners, sports tournament coordinators and tour operators. They oversee the visitors bureau and its store, as well as the Fayetteville Town Center, the Clinton House Museum, and the historic Walker Stone House.
The organization was established through state legislation and has been in place since the early 1990s. Molly Rawn was hired as executive director in 2016.
“The majority of our efforts are spent marketing and promoting our city outside the state, to encourage visitors,” Rawn said. “Our team is not afraid to try new, bold things and to think beyond the parameters of what is considered standard for a traditional convention and visitors bureau.”
In addition to promoting Fayetteville as a tourism destination, the organization produces several local events and programs, including First Thursday, Lights of the Ozarks, Trick-or-Treat on the Square, and the Fayetteville Ale Trail.