Heather Baker, formerly Heather Harkins of Jacksonville, is a Little Rock, AR, publishing magnate. While most college students dreamed of attending parties and football games, Baker hit the streets selling radio advertising and starting her career as a magazine publisher at the young age of 22. Cars were a passion of hers so she created Arkansas AutoBuyer and developed publications at the Arkansas Times that included: Arkansas Wild, Savvy Kids, as well as the H. Baker media publication, Drive Arkansas.

With more than 20 years in publishing, Heather is currently publisher of AY Media Group, a multi-media firm that publishes the monthly magazines: AY (About You) and Arkansas Money & Politics, as well as specialty publications, Northwest Arkansas Medical Center and the Mental Health Guide of Arkansas. 

Heather and her family are founding members of Fellowship Bible Church in Cabot and currently attend the main campus in Little Rock. Baker is involved in many philanthropic projects including Dancing With Our Stars, where in 2013 she was part of the group that raised more than $100,000, a first for CTF. Baker also works with Project Zero, Women’s Own Worth where she was named Woman of the Year for 2019 and Second Chance Youth Ranch. She and her husband, Joel, have been blissfully married for 19 years and are the parents of two active teenagers.

Heather has been chosen as the honorary chair for the 2020 Legacy Award Business Luncheon for Junior Achievement where she is an active board member. The luncheon is in May of 2020. 

If you see Heather, she will likely have a phone to her ear brokering the next big deal or planning her next road trip in her family’s Jeep.

Words to live by:

“What others think of me is none of my business.”

“We are what we believe we are.” – C.S. Lewis

“Go big or go home.”

501-244-9700 •

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