Heather Baker, the former Heather Harkins of Jacksonville, is a Little Rock, AR, publishing magnate. While some college students dream of attending parties and football games, Baker hit the streets  in her early twenties selling radio advertising and starting her career as a magazine publisher. All by age 22. Cars were her fantasy so she started Arkansas AutoBuyer which led her to publish and create publications at Arkansas Times including Arkansas WildSavvy Kids, as well as the H. Baker media publication, Drive Arkansas.

With over 20 years in publishing, she is now at the helm of a very successful Vowell, Inc. which publishes AY MagazineArkansas Money & Politics as well as specialty publications Arkansas Hospital AssociationNorthwest Arkansas Medical Center and the Mental Health Guide of Arkansas.

Baker and her family were founding members of Fellowship Bible Church in Cabot and now attend the main campus in Little Rock. Baker is involved in many philanthropic projects including Project Zero, Women’s Own Worth where she was named Woman of the Year for 2019 and Second Chance Youth Ranch. She and her husband Joel have been blissfully married for 18 years, and they are the parents of two active teenagers.

If you see Heather, she will likely have a phone to her ear brokering the next big deal for AY Magazine and its subsidiaries or planning her next road trip in her family’s Jeep.

Words to live by:

“What others think of me is none of my business.”

“We are what we believe we are.” – C.S. Lewis

“Go big or go home.”