In Brunching in Northwest, Kody Ford will explore and review Northwest Arkansas’ best brunch spots. This week, Kody brunched at Briar Rose Bakery & Deli in Farmington.

Recently, someone asked me to name my favorite food. Without hesitation, I said cinnamon rolls. Now, mind you, this is not a part of my daily diet, lest I rely upon a Rascal electric scooter to shuffle me around town. But a couple times a month, I go to town on that sweet, cinnamony goodness like a English bulldog with a plate full of… anything edible. (Bulldogs will literally eat anything you put in front of them.)

The other day, I was introduced to a place that I’d long heard of, but had never visited – Briar Rose Bakery & Deli, located at 28 East Main St. in Farmington, a few miles outside of Fayetteville. The question I now ask myself is how did I live in Northwest Arkansas for over a decade without ever visiting Briar Rose? Sure, I’d occasionally drive by and think, Still gotta hit that place up sometime. But I didn’t – and now I have a lot of regrets.

Briar Rose has a reputation for its cinnamon rolls and has received recognition for them. Believe the hype. They’re huge, flaky, gooey and carb coma-inducing. You’ll love it.

Let’s say cinnamon rolls aren’t your thing. Well, they’ve got you covered with a variety of pastries such as orange rolls, flaky biscuits and chocolate gravy or cupcakes. If you want savory, there’s regular biscuits and gravy, savory Danishes or sausage rolls. They have a variety of coffee and teas to wash it down with. There’s even a fantastic lunch selection of sandwiches, salads and pizza, but that’s a column for another day.

The ambience of their covered patio and wooden doors gives the space an Old World vibe. It’s a great place to bring friends or come by yourself if you fear being judged for getting seconds. So get to Briar Rose this week. Don’t be like me and look back wondering what you’ve done with the last decade of your life.