Dillard’s is launching a new, limited-edition capsule collection with Atlanta-based influencer Emily Hertz.
The collection, Born on Fifth for Antonio Melani, will be offered exclusively at Dillard’s, and will feature designs ideal for springtime, with “feminine prints, elegant fabrication and muted pastel tones.”
The Born on Fifth for Antonio Melani collection will offer pieces in sizes 0-16, along with matching mini-me dresses.
“We are so excited to present Born on Fifth for Antonio Melani, and we have already received a tremendous response to the collection from Emily’s highly engaged audience. This effort represents everything we are trying to accomplish for our clients at Dillard’s – providing newness and freshness in fashion with the high-quality standards they have come to expect from us. We have truly enjoyed working with Emily to bring our shared vision to life, and we are hugely inspired by her audience’s excitement for the line,” Dillard’s vice president of merchandising Alexandria Dillard Lucie said in a statement.
Hertz is a lifestyle blogger who founded Born on Fifth, a site and social channel highlighting her fashion and entertaining ideas. The Born on Fifth collaboration is the third such collaboration with prominent influencers announced by Dillard’s in 2021.
“I am beyond excited to debut Born on Fifth for Antonio Melani at Dillard’s. I’ve long been a fan of Antonio Melani and think the brand is a perfect fit for the feminine Born on Fifth aesthetic. I’m so proud of the sophisticated, chinoiserie-inspired, perfect-for-spring pieces and hope my first collection brings ethereal elegance to wardrobes around the world,” Hertz said.
The collection is currently available for pre-order and will be released to select Dillard’s stores on March 8.