Digital Marketer, Entrepreneur
Elizabeth Michael grew up working in her father’s home décor and furniture business, where she says she naturally gravitated toward marketing. It was there that she first learned how targeted communications could attract shoppers and their spending to the store. She parlayed her experience at the Paul Michael Company into a role as director of content and social strategy at Little Rock-based marketing firm CJRW. Two and a half years ago, together with partners, she launched Bark Bar, Arkansas’ first off-leash dog park and bar. Michael has a B.A. from Villanova University and an MBA from the University of Arkansas at Little Rock.
Hometown: Lake Village, Ark.
First job: Cashier at Paul Michael Company.
Favorite food: My Aunt Izzy’s green beans.
What attracted you to your career? When I worked for my dad, I was directly involved with retail operations, so could see first-hand the results of marketing efforts. It was a great environment to learn and hone my craft.
What accomplishment are you most proud of? After I received my MBA, I knew I wanted to open a new business. I met my business partner, Cara Fowler, and we opened Arkansas’ first and only dog park and bar. It is the happiest place on Earth and brings so much joy to people’s and dogs’ lives. In addition to my own business, I’ve helped several other startups with marketing and communication services.
What do you love most about what you do? I love being the first to try out new digital marketing products. I have good, personal relationships at Facebook, Instagram, Snapchat and Yelp and have been invited to beta test groups or had new features opened up for clients. Being on the cutting-edge of social media and other digital advertising options is exciting and challenging. Recently, Facebook asked me to speak at one of their conferences. You never know what opportunities will come out of good, real relationships.
What quality do most admire in other women? I admire women who make it their mission to support and champion other women. Props to all the ladies helping other ladies!
Person, past or present, you admire most? I come from a family of strong females has paved their own ways. I have always admired and looked to them for inspiration. Because of their example, I grew up thinking and knowing I could do anything if I was willing to work hard enough and find a way.
What talent do you wish you had? My husband impresses me every day with his musical prowess. I wish I had a 10th of his talent because I would definitely be a rock star.
Hobbies: Tennis. I started when I was five and have played since. Most people that start that early are much better than I am, though.
Childhood nickname: “Wibby” – my little brother, Jake, couldn’t pronounce Elizabeth.
If you could live anywhere in the world, where would it be? I’m living the dream right here in Little Rock!