The Face Of Tourism
While many are familiar with events like First Thursday Fayetteville, Lights of the Ozarks and Trick or Treat on the Square, the organization behind it all flies a bit more under the radar.
Experience Fayetteville, the convention and visitors bureau for Fayetteville, Arkansas, puts on a variety of events throughout the year, but it also helps market the city to visitors in a variety of other ways, such as meeting with sports tournament coordinators, to help the city achieve a positive economic impact through tourism.
It oversees the Fayetteville Town Center, Clinton House Museum and historic Walker Stone House, making it a vital part of how visitors experience the city. This is something the organization takes very seriously and vice president of sales and marketing, Hazel Hernandez, knows the work that goes into shaping an organization that reflects its mission.
“[I am most proud of] when we rebranded our organization,” Hernandez says. “I was on that project from start to finish, and it gave us a new sense of direction and purpose. Through the process, we learned what kind of organization Experience Fayetteville should be moving forward.”
The logistics are important. But above all, the staff at Experience Fayetteville finds pride in being able to tell the city’s story in a way that resonates with both locals and visitors, alike.