The Faces Of Jewelry
Sissy’s Log Cabin, Inc.
Shoppers looking for something a little extra sparkly have always relied on Sissy’s Log Cabin, a chain of family-owned and operated jewelry stores. The company has a long history beginning in 1970 when Sissy Jones started renting out a small, rundown log cabin in Pine Bluff and selling her antiques there. Eventually, she decided to switch her focus from antiques to jewelry, pursuing gemology training at schools across the country.
The business quickly outgrew the small log cabin and now occupies a new 12,000 square foot log cabin in Pine Bluff, plus locations in Little Rock, Memphis and Jonesboro. While Sissy is still heavily involved, the title of CEO is now held by her son, Bill Jones.
Bill joined the staff in 1984, although he had originally planned to become a chemical engineer and attended the University of Arkansas at Fayetteville and Little Rock. After helping out in the store during his college days, Bill eventually became the president of the company and now the CEO. While working in the family business wasn’t originally in his plans, once he started plugging away on the sales floor in 1983, it was obvious that he loved taking care of customers like his mother and selling them beautiful pieces to commemorate their special occasions.
One of Bill’s favorite parts of his job is selling engagement rings to the children and grandchildren of couples who also purchased their rings at Sissy’s. It’s like an echo of Sissy’s itself — the store is ingrained in the family history of so many Arkansans while it has, at the same time, been passed down through the Jones family. Bill’s sons, Sissy’s grandchildren, now work for the company as well, and it seems they are all keeping up with the Joneses.