Gina Brockinton

Owner & Designer
G.Spinelli Jewelry

After two decades in sales, Gina Brockinton had two kids back-to -back right before she turned 40. She left the corporate world in the late 90s to focus on raising her family, but with business in her blood, she started creating jewelry and launched G.Spinelli (her maiden name) in 2000. She landed her first big deal to sell her handmade one-of-a-kind items a year later. Today, her pieces are sold online and in more than 50 stores in 9 states, including Arkansas, Florida, Louisiana, Mississippi, North Carolina, Oklahoma, Tennessee, Texas and Virginia.

Hometown: North Little Rock.

Education: Bachelor’s in marketing from the University of Central Arkansas.

First job: Marketing at Southwestern Bell.

Favorite food: Mexican.

What was your first big break? I sold my first large account to Hot Springs’ legendary retail clothing and jewelry store Accessory Gallery in 2001 and quickly thereafter started adding more and more stores.

What accomplishment are you most proud of? The growth. We have grown significantly in 20 years. I’m proud of the growth, not just the size of our volume, but also the creative maturity of our designs and the professional growth of our team, all of which has been fueled by such a loyal and dedicated network of stores and customers.

What’s something others would be surprised to know? I hire very creative people and rarely make the jewelry.

What do you love most about what you do? Developing relationships with my stores and their customers. Jewelry is intrinsically personal and an intimate form of identity. Everyone involved, from the individuality of the artist to the uniqueness of the stores I work with, to the customers we sell to, is a reflection of that very personal and creative experience.

One of the most rewarding aspects of the work is helping other moms who are in the same position I was when I started. Most of my employees are moms who work part-time, and providing a flexible work environment for these moms so that they can make their kids a priority is a privilege and a joy.

What attracted you to your career? I love every aspect of the business and want to have my hands in a bit of everything. It’s complex, creative, and yet, it’s the kind of work that lets me channel my ambition.

What quality do you most admire in other women? Ambition and work ethic. Those two twin traits will ensure you not only survive, but thrive.

Person, past or present, you admire most? Coco Chanel, who once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”

Personal motto: Do the right thing.

What talent do you wish you had? I wish I could sing. Like Adele. Like Whitney. Or, I just wish I could sing, period.

If you could live anywhere in the world, where would it be? Nowhere else but Arkansas, where almost all the people I love live.