This February marks Heather Baker’s three year anniversary with AY Media Group, the home of AY Magazine, Arkansas Money & Politics and Arkansas Mental Health Guide.
“Coming into such an established publication that Vicki Vowell had been working on for almost 30 years was such an inspiration,” Baker says. “It’s a well-known name, a well-known product and something that makes a difference in people’s lives.”
Ever since she first stepped through the doors in 2017, Baker has brought exciting new ideas to AY, thanks to her extensive publishing experience with publications like Arkansas AutoBuyer, Arkansas Wild, Savvy Kids and Drive Arkansas.
“I really wanted to come in here and put some new, fresh touches on it and work with Vicki and the staff to create an incredible product for the state of Arkansas,” says Baker.
The company has had tremendous growth during her tenure. The editorial team won the Henry Award in 2018 and AY won the 2019 Publication of the Year at the Arkansas Country Music Awards last June. During Baker’s time with AY Media Group has also come the revival of Arkansas Money & Politics (AMP), now more than one year back in print.
“I’m very thankful to have an incredible staff to work with each and every day,” says Baker. “This is the best staff I’ve ever worked with, and I think everybody has their role and they do a good job. That’s what makes this work. We are a complete team.”
Baker says that there are many ways the company will continue to grow with new ideas, website updates and new publications.
“I love being able to partner with people like Fox and KARK and all the relationships that I get to have in the public,” says Baker. “AY is the best publication in the entire state, and I am so proud of how far AMP has come in such a short time. I was very privileged and very lucky that Vicki picked me to take the reins of this wonderful company.”
“I think we have a long journey ahead of us and a lot still to come in our bright future,” she says.