If you grew up in Northeast Arkansas or have visited it before, you know that folks in the state’s eastern realms love Pancho’s. Located in West Memphis, the restaurant offers humble but delicious Tex-Mex food. The standouts, though, are the cheese dip and hot dip, which can melt the fillings in your teeth in certain batches of it. The cheese dip, yellow and gloopy, is good on virtually anything – chips, enchiladas, and probably salads.
Visiting the restaurant or buying its products at the grocery store, the same smiling face has always greeted you – the Pancho’s Man with his bushy mustache, broad grin and hat. That’s changing now, as Pancho’s is rolling out a new logo.
About You Magazine could not find any Pancho’s dip readily available in downtown Little Rock to check out the logo change firsthand, and the restaurant group has not begun switching out the logo online (if they are planning to do so).
However, the Memphis Flyer posted images today of the new logo – a stark contrast from the original logo. It’s neither good nor bad – simply different, but a striking change from the Pancho’s logo as we knew it. Check out the pictures of the new logo here.
On Oct. 24, Pancho’s tweeted a teaser of the new logo, with the new Pancho’s figure blacked out. In the tweet, the company says the cheese dip will remain the same, recipe-wise, while changing up the appearance of the packaging.
— Pancho's Cheese Dips (@PanchosDip) October 24, 2019
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Images courtesy of Pancho’s