Rock City Harley-Davidson is opening a new 42,125 square-foot facility and training course, with the grand opening set for July 19 and 20.
The new facility, located at the Gateway Town Center in Little Rock, will be officially opened with a ribbon cutting on Saturday, July 20. During the event, there will be a motorcycle stunt show, food truck and concerts on Friday and Saturday.
“We’re excited to complete this modern facility for Central Arkansas where many enjoy riding motorcycles in our beautiful state.” said Gene Whisenhunt, President of Hickingbotham Investments, Inc. “When we repurchased the Central Arkansas market over two years ago, we committed to provide a facility that allows riders and those wanting to explore motorcycling to enjoy the ultimate Harley-Davidson experience. We are pleased this has now become a reality.”
With the new facility, Rock City Harley-Davidson has an expanded showroom, a state-of-the-art service department and increased retail space for Harley-Davidson merchandise and apparel. Lewis Architects Engineers designed the facility, which includes a one-and-a-half acre training course, while Baldwin & Shell served as the general contractor.
“Arkansas has a wonderful motorcycling community as well as many tourists that enjoy riding in our state,” said Joel Britt, general manager. “Our team, along with this new facility, will provide the very best products and the new facility allows us to host more events to grow the Harley-Davidson family. We will also have the new Harley-Davidson LiveWire electric motorcyle and the StaCyc EDRIVE, electric powered two-wheelers for kids.”
The new Rock City Harley-Davidson facility is located in the Gateway Town Center at the interchange of Interstates 30 and 430.