Simmons Bank’s new River Market location is switching on all the lights tonight.
The building, which was formerly home to Acxiom, will be lit by more than 3,000 feet of neon lights, starting tonight. The lights, according to a company release, are part of the final phases of the building’s renovation.
Starting this week, the lights will be red, white and blue to celebrate Independence Day. Depending on the season and holiday, the lights will change. In fact, the lights can be individually controlled every five inches to create specific effects.
The entire lighting scheme contains more than 16 million colors.