Ree Drummond, creator of The Pioneer Woman blog, author of a best-selling cookbook and host of the Food Network’s “The Pioneer Woman,” is bringing modern country housewares to Wal-Mart shelves and on Walmart.com.
Drummond’s country-chic line features tableware, glassware, cookware, bakeware and more, and embodies the colorful hues and florals that showcase The Pioneer Woman’s rustic flare.
The collection includes items for every step in the kitchen — prep, cook, serve, dine and drink — as well as pieces that can go straight from the oven to the table. The mix-and-match cookware also includes pressed glass goblets, tumblers and cast iron cookware.
In partnership with Gibson Overseas, Inc., a leading producer of tabletop and houseware items, The Pioneer Woman collection will launch on Walmart.com on Sept. 1 and in Wal-Mart stores on Sept. 14.
“With Ree’s powerful presence and eye for beautiful details, we are thrilled to be working hand-in-hand with her to create a high-quality and practical collection,” said Sal Gabbay, CEO of Gibson. “The Pioneer Woman essence is present in every piece in the line, and we look forward to its debut at Wal-Mart.”
“Wal-Mart is delighted to be the exclusive home of The Pioneer Woman collection throughout the holiday season,” said Shelley Huff, vice president of cook, dine kitchen electronics for Wal-Mart U.S.
“This collection is an exciting, fresh line of kitchen and tableware that has something for everyone – the charm for small family dinners, the style for entertaining friends and the great quality for serious cooks,” Huff siad.
The collection will retail from $1.99 – $99 in Wal-Mart stores nationwide.