The first time Heather Baker met Jajuan Archer and heard the story behind Women’s Own Worth, she knew it was a cause she wanted to support. Archer felt the same way about the longtime Little Rock media mogul, the 2019 WOW Woman of the Year.
“Heather’s used her job to do so much more than to just sell advertisements,” Archer says. “She’s used her job to really lift people to be the leaders they can be. She’s someone who empowers people to know their own worth and that’s what we’re about, empowering women to know their worth. She does that on a daily basis, and we want to recognize her for that.”
“I’m very fortunate to have a platform and to have a big voice,” Baker says. “These are women and children that have nowhere to go. If I can get funds raised; if I can get them a meal; if I can help them get clothing; if I can help them get their school supplies … This is something that has my full support.”
Baker, a native of Jacksonville, started her career selling radio ads in college for KKEG and the voice of the Razorbacks. She created and launched Arkansas AutoBuyer which led her to publish and create Arkansas Times’ publications Arkansas Wild, Savvy Kids, as well as the H. Baker media publication, Drive Arkansas. With more than 20 years of publishing to her credit, she rides herd over Vowell Inc.’s AY Magazine, Arkansas Money & Politics as well as specialty publications Arkansas Hospital Association, Northwest Arkansas Medical Center and the Mental Health Guide of Arkansas.
Among her many community service activities and held board positions are Second Chance Youth Ranch, Project Zero as well as being a passionate advocate for foster and adoptive children. She and her husband, Joel, are the parents of two teens, daughter, Savvy, and son, Hunter, who inspire many of her community service activities, particularly WOW.
“[Abuse] happens everywhere. It doesn’t matter your race, it doesn’t matter your income level, it doesn’t matter who your parents were, this can happen to you,” she says. “This is why we need these organizations, so people have somewhere to go where they’re safe.”
“Through WOW, I want Hunter to respect women on a whole new level. Savvy, if anything ever happened to her, I want her to know that she has somewhere to go, just like these women have somewhere to go get help immediately where they’re not afraid and their children are protected and where they’re protected.”
Heather will be honored at WOWapalooza at the Governor’s Mansion Friday, October 11, 2019.